Category: <span>Club Life</span>

Looking at BMWs Number

BMW Motorrad once set goals of selling 200,000 motorcycles and having 2,000 dealers by the year 2020. At the time they set the goals, they didn’t seem unreasonable, as their sales figures were steadily climbing out of the trench dug by the 2008-09 Great Recession.

Oh – NOW I get it!

In nearly a half-century of motorcycle ownership, I’ve never been this enthralled with a bike—and I’ve owned 29, most of which were superlative examples of their types. I’ve also ridden countless others, on loan from …